New Page 1
New Page 1
1Impressions

 

 
Take a step forward
 
Quick Links

   

Brij Kothari: Founder, PlanetRead (an organization that promotes reading and literacy)
                        BookBox (a juke box of digital books)

Ashoka & Stanford (RDVP) Fellow

Adjunct Professor: IIM Ahmedabad

  Biography: www.planetread.org
                 www.bookbox.com

 

As someone who travels sometimes between India and the US, I am often asked two questions: "Is life better here or there? These are very difficult questions. "Life" is too broad a concept to be comparable across cultures. While I personally relate to many aspects of an Indian way of life, there is something specific that I value in the US – the existence of a strong culture that promotes reading, especially, parent-child reading.

In India, many parents are not able to read to their children. But even those who can read, seldom do so, simply because it is not a sufficiently valued cultural practice.

Reading Rainbow's work goes to the heart of changing cultural practices around reading. While at one level RR engages children in a variety of reading activities, I believe this work has deeper significance. When I see children taking enthusiastically to a reading club like RR, it makes me reflect, "I wish my parents had read to me too when I was a child, that someone had opened the world to me at a tender age."

Reading Rainbow is making us all aware of the importance of reading to our own children. I have seen Atula's efforts mature over several years. Her rainbow didn't just appear because it rained one day while the sun was still out. It was painted pixel by pixel with perseverance and passion and still remains for her and her team a work in progress.

Having worked for literacy for over a decade, I believe that reading centres like these show us a way forward, on a journey to the end of the rainbow!