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to love books. But, my most memorable experience with Reading
Rainbow was when Atula was discussing with me the logo for
RR and I suggested that she ask the children to design it
themselves, so that they could relate to it. We
had a three hour session on designing the logo with about
thirty artistically inclined children. We gave them paper
and art material, but before we started work, I gave them
a brief on what it means create a design and Atula explained
the concept. Then we asked them to give a visual form
to their feelings for Reading Rainbow.
The
children discussed the subject amongst themselves and
expressed a variety of ideas in their designs. At the
end of three hours, we had about thirty different ideas
and we exhibited these on the soft board. As the children
were admiring each others designs, we asked them to evaluate
each other’s work. They openly discussed the pros
and cons of the designs and eventually unanimously decided
upon a design which was best suited as a logo for Reading
Rainbow.
The
design that immediately appealed to the children was drawn
by Dhwani Ashar. It shows a young child reading a book
and dreaming as she sits encircled within a rainbow. The
children felt that the design fully captured the essence
of Reading Rainbow. Eventually this design was reworked
by Tarundeep Girdher, a professional designer from NID,
who gave a meaningful dimension to it.
For
me, it was a memorable experience as it was the result
of an interactive process and a joint creative effort.
The entire logo creating process portrays the very ideology
of the centre where everyone involved, evolves and learns
together. In the true sense, the Logo and everything that
they do here is – by the children, of the children
and for the children!
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